Latest Episodes
63

Do you have a USP?
Do you have a clear Unique Selling Point for your MSP, or have you never quite figured out how to differentiate yourself from your...
62

Make your MSP more like McDonald's
I'm out on the road today and recording this episode in a McDonald's. Why? Because to me it's a masterclass in how to reduce...
61

Does your MSP come across as legitimate?
One of the biggest challenges with your marketing is influencing people's hearts rather than their brains. How they feel about you will dictate whether...
60

Should you exhibit at events?
Have you considered exhibiting at an event… and then you've realised how much money, time and energy you'd have to put into it? And...
59

How to get Endless Customers
I've been reading an INSANE book, that is itself an update of another insane book I've been recommending to members for years. If there's...
58

Send proposals in these 3 ways
Getting your proposal out to a prospect feels like you're so close to a new client... but so many MSPs fall at this stage....