I'm going to let you into a MASSIVE secret of mine today... years ago, I got really, really good at remembering people's first names...
Pre-suasion is the process of setting context to your MSP's marketing, also known as framing. Put another way, it's how to get people sympathetic...
We're so busy as business owners that we often get our priorities completely wrong. Exercise is a great example of that. It's too easy...