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So you did a great job for a delighted client and you want to ask them for social proof - a testimonial or a review. Great! But don't leave it too long... as I explain this week, their desire to provide this for you will quickly fade.
Also: The theme of next week's MSP Marketing Edge content, and our new marketing campaign on data backup and testing.
Paul's 5 min Monday Motivation for 15th July 2024.
Following on from last week's podcast about signing new clients up to a three year agreement, I'm today asking if you charge an on...
HUGE day today. We're launching our first big product release of 2025. With a host of new improvements, all designed to make marketing easy...
Pre-suasion is the process of setting context to your MSP's marketing, also known as framing. Put another way, it's how to get people sympathetic...