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When you launched your website, did you spend weeks finishing off all the tiny details before pressing publish? Or are you not ready for that new marketing initiative because you want it to be 100% right? As business owners we are often control freaks... and sometimes perfection is our enemy. Let's explore that.
Also: The theme of next week's MSP Marketing Edge content, some new website reviews are ready, and I'm planning to run a marketing challenge this week.
Paul's 5 min Monday Motivation for 22nd July 2024.
Running a successful business is a marathon not a sprint - and yet too many MSPs try to run this marathon carrying a massive...
Pre-suasion is the process of setting context to your MSP's marketing, also known as framing. Put another way, it's how to get people sympathetic...
Perhaps one of the greatest marketing tools that's come out in the last few years is something I don't think you and I have...