Sales trojan horses build relationships with leads

Paul Green's 5 min Monday Motivation

Nov 25 2024 | 00:04:59

00:00 / 00:04:59

Hosted By

Show Notes

You know what a trojan horse is, but did you know you can use them in sales? They are part of what's known as front end/back end marketing. This is where you sell a lead a small one off purchase, in order to build a relationship with them, and go on to sell them a managed services contract.

Let's explore how to do that in less than 5 minutes - and I have some specific ideas you can easily implement.

Paul's 5 min Monday Motivation for 25th November 2024

Other Episodes

Episode 97

February 23, 2026 • 00:06:21

Our new content calendar and community

A couple of weeks back, we made two major additions to the portal. Have you seen them yet? The first was a content calendar...

Episode 14

July 22, 2024 • 00:04:57

Perfection is the enemy of getting it done

When you launched your website, did you spend weeks finishing off all the tiny details before pressing publish? Or are you not ready for...

Episode 11

July 01, 2024 • 00:04:55

Why we do this

Sometimes as business owners we have to stop and remind ourselves why we are doing this - especially if you're in the first few...