Sales trojan horses build relationships with leads

Paul Green's 5 min Monday Motivation

Nov 25 2024 | 00:04:59

00:00 / 00:04:59

Hosted By

Show Notes

You know what a trojan horse is, but did you know you can use them in sales? They are part of what's known as front end/back end marketing. This is where you sell a lead a small one off purchase, in order to build a relationship with them, and go on to sell them a managed services contract.

Let's explore how to do that in less than 5 minutes - and I have some specific ideas you can easily implement.

Paul's 5 min Monday Motivation for 25th November 2024

Other Episodes

Episode 29

November 04, 2024 • 00:05:00

Are you using our WebTools?

We have some very cool tools for your website at https://portal.mspmarketingedge.com/webtools. Are you using them? They're your secret weapons to create a compelling, interactive...

Episode 35

December 16, 2024 • 00:04:52

Your Xmas project: Google Business Profile

If you're looking for a nice short project over Christmas that won't take up too much time, and will give you a very clear...

Episode 5

May 20, 2024 • 00:04:55

A few simple lifestyle changes can solve anything

I subscribe to a very motivational weekly email from author Mark Manson. And recently he's been challenging his readers to make simple lifestyle changes...