Sales trojan horses build relationships with leads

Paul Green's 5 min Monday Motivation

Nov 25 2024 | 00:04:59

00:00 / 00:04:59

Hosted By

Show Notes

You know what a trojan horse is, but did you know you can use them in sales? They are part of what's known as front end/back end marketing. This is where you sell a lead a small one off purchase, in order to build a relationship with them, and go on to sell them a managed services contract.

Let's explore how to do that in less than 5 minutes - and I have some specific ideas you can easily implement.

Paul's 5 min Monday Motivation for 25th November 2024

Other Episodes

Episode 36

December 23, 2024 • 00:04:39

The best way to hit next year’s goals

Just before we all put work on pause to spend time with our families for Christmas, let's look at something that's going to enter...

Episode 26

October 14, 2024 • 00:04:56

Develop the super power of remembering first names

I'm going to let you into a MASSIVE secret of mine today... years ago, I got really, really good at remembering people's first names...

Episode 53

April 21, 2025 • 00:05:03

The power of consistency

Somehow, this mini podcast just for MSP Marketing Edge members is entering its second year today. Feels like just a few months since we...