Sales trojan horses build relationships with leads

Paul Green's 5 min Monday Motivation

Nov 25 2024 | 00:04:59

00:00 / 00:04:59

Hosted By

Show Notes

You know what a trojan horse is, but did you know you can use them in sales? They are part of what's known as front end/back end marketing. This is where you sell a lead a small one off purchase, in order to build a relationship with them, and go on to sell them a managed services contract.

Let's explore how to do that in less than 5 minutes - and I have some specific ideas you can easily implement.

Paul's 5 min Monday Motivation for 25th November 2024

Other Episodes

Episode 10

June 24, 2024 • 00:04:42

You can't run a marathon holding an anchor

Running a successful business is a marathon not a sprint - and yet too many MSPs try to run this marathon carrying a massive...

Episode 83

November 17, 2025 • 00:06:51

Why brand building suddenly got more important

Episode 118

July 20, 2026 • 00:05:25

The best leaders don't have all the answers

Are you the one person in your business that everyone turns to when they have a problem? And I don't mean just escalating tech...