Sales trojan horses build relationships with leads

Paul Green's 5 min Monday Motivation

Nov 25 2024 | 00:04:59

00:00 / 00:04:59

Hosted By

Show Notes

You know what a trojan horse is, but did you know you can use them in sales? They are part of what's known as front end/back end marketing. This is where you sell a lead a small one off purchase, in order to build a relationship with them, and go on to sell them a managed services contract.

Let's explore how to do that in less than 5 minutes - and I have some specific ideas you can easily implement.

Paul's 5 min Monday Motivation for 25th November 2024

Other Episodes

Episode 60

June 09, 2025 • 00:04:46

Should you exhibit at events?

Have you considered exhibiting at an event… and then you've realised how much money, time and energy you'd have to put into it? And...

Episode 15

July 29, 2024 • 00:04:40

A recap of CrowdStrike resources

10 days on, let's explore how ordinary business owners and managers are feeling about the CrowdStrike outage today. Plus a recap of the resources...

Episode 2

April 29, 2024 • 00:05:03

The 60 hour work myth

How many hours do you work in the average week? There's a myth that to be a successful business owner you have to work...