Sales trojan horses build relationships with leads

Episode 32 November 25, 2024 00:04:59
Sales trojan horses build relationships with leads
Paul Green's 5 min Monday Motivation
Sales trojan horses build relationships with leads

Nov 25 2024 | 00:04:59

/

Hosted By

Paul Green

Show Notes

You know what a trojan horse is, but did you know you can use them in sales? They are part of what's known as front end/back end marketing. This is where you sell a lead a small one off purchase, in order to build a relationship with them, and go on to sell them a managed services contract.

Let's explore how to do that in less than 5 minutes - and I have some specific ideas you can easily implement.

Paul's 5 min Monday Motivation for 25th November 2024

Other Episodes

Episode 36

December 23, 2024 00:04:39
Episode Cover

The best way to hit next year’s goals

Just before we all put work on pause to spend time with our families for Christmas, let's look at something that's going to enter...

Listen

Episode 29

November 04, 2024 00:05:00
Episode Cover

Are you using our WebTools?

We have some very cool tools for your website at https://portal.mspmarketingedge.com/webtools. Are you using them?   They're your secret weapons to create a compelling, interactive...

Listen

Episode 54

April 28, 2025 00:04:57
Episode Cover

What kind of LinkedIn account is right for you

LinkedIn is an important part of the 3 step lead generation system we are building together. But what's the best type of LinkedIn account...

Listen