Use pre-suasion to set context in marketing

Episode 31 November 18, 2024 00:04:21
Use pre-suasion to set context in marketing
Paul Green's 5 min Monday Motivation
Use pre-suasion to set context in marketing

Nov 18 2024 | 00:04:21

/

Hosted By

Paul Green

Show Notes

Pre-suasion is the process of setting context to your MSP's marketing, also known as framing. Put another way, it's how to get people sympathetic to your message before they experience it.

That would be very useful, right? And especially when you are trying to improve their cyber security. Let's explore how to do that in less than 5 minutes.

Paul's 5 min Monday Motivation for 18th November 2024

Other Episodes

Episode 40

January 20, 2025 00:04:56
Episode Cover

Do you charge an onboarding fee?

Following on from last week's podcast about signing new clients up to a three year agreement, I'm today asking if you charge an on...

Listen

Episode 6

May 27, 2024 00:04:59
Episode Cover

People buy from people

You've probably heard that phrase before. It's confusing for some because most consumer products are sold on the strength of the brand not the...

Listen

Episode 50

March 31, 2025 00:05:12
Episode Cover

What's your productivity stack?

Following on from last week when I was asking you what activities move the needle within your MSP... this week we are looking at...

Listen