Use pre-suasion to set context in marketing

Paul Green's 5 min Monday Motivation

Nov 18 2024 | 00:04:21

00:00 / 00:04:21

Hosted By

Show Notes

Pre-suasion is the process of setting context to your MSP's marketing, also known as framing. Put another way, it's how to get people sympathetic to your message before they experience it.

That would be very useful, right? And especially when you are trying to improve their cyber security. Let's explore how to do that in less than 5 minutes.

Paul's 5 min Monday Motivation for 18th November 2024

Other Episodes

Episode 104

April 13, 2026 • 00:06:01

Your free month's access to my co-managed IT marketing

I'm sure you've heard by now that we've launched a second membership designed to help you win co-managed IT clients. Marketing that works well...

Episode 23

September 23, 2024 • 00:04:59

The price of leadership is criticism

As the owner of the business, you're the leader of your team of course. And that brings with it many responsibilities - some of...

Episode 10

June 24, 2024 • 00:04:42

You can't run a marathon holding an anchor

Running a successful business is a marathon not a sprint - and yet too many MSPs try to run this marathon carrying a massive...