Use pre-suasion to set context in marketing

Episode 31 November 18, 2024 00:04:21
Use pre-suasion to set context in marketing
Paul Green's 5 min Monday Motivation
Use pre-suasion to set context in marketing

Nov 18 2024 | 00:04:21

/

Hosted By

Paul Green

Show Notes

Pre-suasion is the process of setting context to your MSP's marketing, also known as framing. Put another way, it's how to get people sympathetic to your message before they experience it.

That would be very useful, right? And especially when you are trying to improve their cyber security. Let's explore how to do that in less than 5 minutes.

Paul's 5 min Monday Motivation for 18th November 2024

Other Episodes

Episode 55

May 05, 2025 00:04:59
Episode Cover

How to break into a new vertical

Picking a vertical (a specific type of business, i.e. dentists or lawyers) can be an important part of your marketing mix. Some of our...

Listen

Episode 3

May 06, 2024 00:05:04
Episode Cover

It's about getting the timing right

There's a simple 3 step marketing strategy that drives the MSP Marketing Edge. And it's the third step which many people skip - yet...

Listen

Episode 108

May 11, 2026 00:07:27
Episode Cover

These are the metrics that matter: MQLs and SQLs

Now and again members ask me what metrics they should be focused on and the answer is definitely not vanity metrics such as the...

Listen