Use pre-suasion to set context in marketing

Paul Green's 5 min Monday Motivation

Nov 18 2024 | 00:04:21

00:00 / 00:04:21

Hosted By

Show Notes

Pre-suasion is the process of setting context to your MSP's marketing, also known as framing. Put another way, it's how to get people sympathetic to your message before they experience it.

That would be very useful, right? And especially when you are trying to improve their cyber security. Let's explore how to do that in less than 5 minutes.

Paul's 5 min Monday Motivation for 18th November 2024

Other Episodes

Episode 73

September 08, 2025 • 00:05:34

If you're struggling to get marketing implemented, we can help

It's not about knowing what marketing to do, it's about getting marketing done. You know this from your operations: implementation is everything. But if...

Episode 93

January 26, 2026 • 00:04:45

Get your ICP right

Your ICP is your Ideal Client Profile and it describes the kind of clients that you would adore to attract to your MSP. Trouble...

Episode 2

April 29, 2024 • 00:05:03

The 60 hour work myth

How many hours do you work in the average week? There's a myth that to be a successful business owner you have to work...