Use pre-suasion to set context in marketing

Paul Green's 5 min Monday Motivation

Nov 18 2024 | 00:04:21

00:00 / 00:04:21

Hosted By

Show Notes

Pre-suasion is the process of setting context to your MSP's marketing, also known as framing. Put another way, it's how to get people sympathetic to your message before they experience it.

That would be very useful, right? And especially when you are trying to improve their cyber security. Let's explore how to do that in less than 5 minutes.

Paul's 5 min Monday Motivation for 18th November 2024

Other Episodes

Episode 13

July 15, 2024 • 00:04:37

Collect the social proof before it's too late!

So you did a great job for a delighted client and you want to ask them for social proof - a testimonial or a...

Episode 18

August 19, 2024 • 00:04:50

Be careful who you listen to

These days the problem isn't getting advice... it's whose advice do you listen to. Because the internet has made it easy for anyone and...

Episode 63

June 30, 2025 • 00:05:48

Do you have a USP?

Do you have a clear Unique Selling Point for your MSP, or have you never quite figured out how to differentiate yourself from your...