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You know when an ordinary business owner or manager is thinking of switching MSPs, they have a series of tick boxes that sit in their heart. You must tick all of the boxes before they'll feel comfortable talking to you.
Things like:
This tick box sits in their heart because it's all about their feelings and how they feel about you, versus your competitors. Let's explore that in today's Monday Motivation.
Paul's 5 min Monday Motivation for 20th April 2026
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