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One of the hardest marketing questions for any MSP to answer is: "Why the prospect would choose you and not one of your competitors?". The real question I'm asking is "what is your USP; your unique selling proposition?". The vast majority of MSPs I speak to have no idea about this. And that's why I'm running a short live programme just for MSP Marketing Edge members that starts next week. There's zero cost to you, but join me if you want to become the standout MSP in your area. All the details are in today's Monday Motivation.
Paul's 5 min Monday Motivation for 19th January 2026
Both the best and worst thing about running your own business is that you are accountable to NOBODY. So long as you have clients...
Bit of a plug this week for something I can do to help you. Two weeks back we launched a couple of new services...
If you want to win co-managed IT clients in your area, you have a decision to make by this coming Sunday.Hopefully you've heard by...