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One of the hardest marketing questions for any MSP to answer is: "Why the prospect would choose you and not one of your competitors?". The real question I'm asking is "what is your USP; your unique selling proposition?". The vast majority of MSPs I speak to have no idea about this. And that's why I'm running a short live programme just for MSP Marketing Edge members that starts next week. There's zero cost to you, but join me if you want to become the standout MSP in your area. All the details are in today's Monday Motivation.
Paul's 5 min Monday Motivation for 19th January 2026
If you got to the back end of last week and yet again, for what felt like the 457th week in a row, you...
I'm going to let you into a MASSIVE secret of mine today... years ago, I got really, really good at remembering people's first names...
You probably have ambitious goals that you want to reach, right? And you probably have a bunch of marketing tactics that you use. But...