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One of the hardest marketing questions for any MSP to answer is: "Why the prospect would choose you and not one of your competitors?". The real question I'm asking is "what is your USP; your unique selling proposition?". The vast majority of MSPs I speak to have no idea about this. And that's why I'm running a short live programme just for MSP Marketing Edge members that starts next week. There's zero cost to you, but join me if you want to become the standout MSP in your area. All the details are in today's Monday Motivation.
Paul's 5 min Monday Motivation for 19th January 2026
You know the best way to give yourself a motivational boost? To feel better, to know you're doing something good, that's almost never unhealthy?...
We've been focusing on the 3 step lead generation system that the MSP Marketing Edge is built on. With the portal changes introduced 3...
Let's explore messaging in this week's Monday podcast. When you get it right, it accelerates all of your marketing... but when you get it...