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One of the hardest marketing questions for any MSP to answer is: "Why the prospect would choose you and not one of your competitors?". The real question I'm asking is "what is your USP; your unique selling proposition?". The vast majority of MSPs I speak to have no idea about this. And that's why I'm running a short live programme just for MSP Marketing Edge members that starts next week. There's zero cost to you, but join me if you want to become the standout MSP in your area. All the details are in today's Monday Motivation.
Paul's 5 min Monday Motivation for 19th January 2026
Now and again members ask me what metrics they should be focused on and the answer is definitely not vanity metrics such as the...
Tell me, do you have a roadmap for developing and growing your MSP? Or do you just zig and zag your way round problems...
All being well this should be one of your last working days for a couple of weeks. You are getting a break, a vacation,...