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One of the hardest marketing questions for any MSP to answer is: "Why the prospect would choose you and not one of your competitors?". The real question I'm asking is "what is your USP; your unique selling proposition?". The vast majority of MSPs I speak to have no idea about this. And that's why I'm running a short live programme just for MSP Marketing Edge members that starts next week. There's zero cost to you, but join me if you want to become the standout MSP in your area. All the details are in today's Monday Motivation.
Paul's 5 min Monday Motivation for 19th January 2026
We've released a whole ton of new materials in the last couple of weeks, and that's what today's Monday Motivation is about. There's a...
Every business owner has the fantasy at some point of cloning themselves, so that they can do everything in the business exactly as they...
A couple of weeks ago we put something in the post to you. It's a free wall planner with an MSP marketing map for...