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One of the hardest marketing questions for any MSP to answer is: "Why the prospect would choose you and not one of your competitors?". The real question I'm asking is "what is your USP; your unique selling proposition?". The vast majority of MSPs I speak to have no idea about this. And that's why I'm running a short live programme just for MSP Marketing Edge members that starts next week. There's zero cost to you, but join me if you want to become the standout MSP in your area. All the details are in today's Monday Motivation.
Paul's 5 min Monday Motivation for 19th January 2026
As the owner of the business, you're the leader of your team of course. And that brings with it many responsibilities - some of...
You know the best way to give yourself a motivational boost? To feel better, to know you're doing something good, that's almost never unhealthy?...
Getting your proposal out to a prospect feels like you're so close to a new client... but so many MSPs fall at this stage....