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Your ICP is your Ideal Client Profile and it describes the kind of clients that you would adore to attract to your MSP. Trouble is when I ask most MSPs what their ICP is, they say "anyone with 5+ users and a wallet". That's completely missing the power of having a tight and focused ICP. Let's look at what you need instead, in today's Monday Motivation.
Paul's 5 min Monday Motivation for 26th January 2026.
Tell me, do you have a roadmap for developing and growing your MSP? Or do you just zig and zag your way round problems...
I'm speaking at two major MSP shows in the next few weeks, and if you're going, let me know. I'm compiling a list of...
One of the phenomenons I see within marketing is that when something's been there for a number of years, people just get bored with...