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Your ICP is your Ideal Client Profile and it describes the kind of clients that you would adore to attract to your MSP. Trouble is when I ask most MSPs what their ICP is, they say "anyone with 5+ users and a wallet". That's completely missing the power of having a tight and focused ICP. Let's look at what you need instead, in today's Monday Motivation.
Paul's 5 min Monday Motivation for 26th January 2026.
We've released a whole ton of new materials in the last couple of weeks, and that's what today's Monday Motivation is about. There's a...
I was at ScaleCon in New Orleans a couple of weeks ago, and my friend Brian Gillette handed me a copy of his new...
Lots of MSPs worry about posting on LinkedIn on a regular basis. The reality is that 2 or 3 posts a week is nowhere...