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Your ICP is your Ideal Client Profile and it describes the kind of clients that you would adore to attract to your MSP. Trouble is when I ask most MSPs what their ICP is, they say "anyone with 5+ users and a wallet". That's completely missing the power of having a tight and focused ICP. Let's look at what you need instead, in today's Monday Motivation.
Paul's 5 min Monday Motivation for 26th January 2026.
I'm speaking at two major MSP shows in the next few weeks, and if you're going, let me know. I'm compiling a list of...
There's a simple 3 step marketing strategy that drives the MSP Marketing Edge. And it's the third step which many people skip - yet...
We have some very cool tools for your website at https://portal.mspmarketingedge.com/webtools. Are you using them? They're your secret weapons to create a compelling, interactive...