Get your ICP right

Episode 93 January 26, 2026 00:04:45
Get your ICP right
Paul Green's 5 min Monday Motivation
Get your ICP right

Jan 26 2026 | 00:04:45

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Hosted By

Paul Green

Show Notes

Your ICP is your Ideal Client Profile and it describes the kind of clients that you would adore to attract to your MSP. Trouble is when I ask most MSPs what their ICP is, they say "anyone with 5+ users and a wallet". That's completely missing the power of having a tight and focused ICP. Let's look at what you need instead, in today's Monday Motivation. 

Paul's 5 min Monday Motivation for 26th January 2026.

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