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Targeting a vertical is a really smart thing to do with your marketing. When you operate within a vertical, it's easier to know WHO to target, WHERE to find them, and HOW to make your marketing relevant to them. Having a vertical accelerates your marketing. And did you know you can easily use the MSP Marketing Edge content to do this? Let's explore how to do that in today's Monday Motivation.
Paul's 5 min Monday Motivation for 12th January 2026
One of the things about marketing that makes it overwhelming for many MSPs is the fact that there's a thousand things that you could...
I've started tracking my time again, but only within three categories. Red tasks are things I shouldn't be doing, such as admin. Yellow tasks...