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Targeting a vertical is a really smart thing to do with your marketing. When you operate within a vertical, it's easier to know WHO to target, WHERE to find them, and HOW to make your marketing relevant to them. Having a vertical accelerates your marketing. And did you know you can easily use the MSP Marketing Edge content to do this? Let's explore how to do that in today's Monday Motivation.
Paul's 5 min Monday Motivation for 12th January 2026
The most critical part in step 3 of my lead generation system is having a phone person. They make outbound calls for you. I...
Today's Motivation is aimed at you if you're struggling to get your marketing implemented. It's one of the biggest problems that MSPs face, especially...
Picking a vertical (a specific type of business, i.e. dentists or lawyers) can be an important part of your marketing mix. Some of our...