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Targeting a vertical is a really smart thing to do with your marketing. When you operate within a vertical, it's easier to know WHO to target, WHERE to find them, and HOW to make your marketing relevant to them. Having a vertical accelerates your marketing. And did you know you can easily use the MSP Marketing Edge content to do this? Let's explore how to do that in today's Monday Motivation.
Paul's 5 min Monday Motivation for 12th January 2026
I've impressed myself today because this is the 100th Monday Motivation that we've put out for our members. That's nearly two years of doing...
Your ICP is your Ideal Client Profile and it describes the kind of clients that you would adore to attract to your MSP. Trouble...
Tell me, what overall net profit margin is your MSP running at? This is a subject I'll be looking at in my podcast in...