Why your “About Us” page is secretly your best sales tool

Paul Green's 5 min Monday Motivation

Aug 04 2025 | 00:05:31

00:00 / 00:05:31

Hosted By

Show Notes

I want to zero in on one of the most important pages of your website today. Your About Us page is insanely important during the process of persuading people that they should talk to you when they're thinking of switching MSPs. Let's explore why that is and what you can do to improve your About Us page.

Paul's 5 min Monday Motivation for 4th August 2025

Other Episodes

Episode 28

October 28, 2024 • 00:04:38

The pain of discipline

I'm deliberately boasting today when I tell you that for the last few weeks I've been getting up at 5am three days a week,...

Episode 62

June 23, 2025 • 00:05:12

Make your MSP more like McDonald's

I'm out on the road today and recording this episode in a McDonald's. Why? Because to me it's a masterclass in how to reduce...

Episode 84

November 24, 2025 • 00:08:44

Triple down on LinkedIn in 2026

One of the phenomenons I see within marketing is that when something's been there for a number of years, people just get bored with...