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You've probably heard that phrase before. It's confusing for some because most consumer products are sold on the strength of the brand not the people. But in B2B sales it's critical. and today I'll tell you how it should affect 1) your MSP's marketing and 2) your sales.
Also: The theme of next week's MSP Marketing Edge content, and our direct support is closed today for a public holiday.
Paul's 5 min Monday Motivation for 27th May 2024.
It's a brand new week and this is the first ever 5 min Monday Motivation from me. This short straight-talking weekly update is designed...
One of the biggest challenges with your marketing is influencing people's hearts rather than their brains. How they feel about you will dictate whether...
Tell me, do you have a roadmap for developing and growing your MSP? Or do you just zig and zag your way round problems...