You've probably heard that phrase before. It's confusing for some because most consumer products are sold on the strength of the brand not the people. But in B2B sales it's critical. and today I'll tell you how it should affect 1) your MSP's marketing and 2) your sales.
Also: The theme of next week's MSP Marketing Edge content, and our direct support is closed today for a public holiday.
Paul's 5 min Monday Motivation for 27th May 2024.
Getting your proposal out to a prospect feels like you're so close to a new client... but so many MSPs fall at this stage....
As the owner of the business, you're the leader of your team of course. And that brings with it many responsibilities - some of...
I'm listening again to old business books I haven't touched for years. And this week it was Brian Tracy's New Psychology of Achievement. WHAT...