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You've probably heard that phrase before. It's confusing for some because most consumer products are sold on the strength of the brand not the people. But in B2B sales it's critical. and today I'll tell you how it should affect 1) your MSP's marketing and 2) your sales.
Also: The theme of next week's MSP Marketing Edge content, and our direct support is closed today for a public holiday.
Paul's 5 min Monday Motivation for 27th May 2024.
Let's explore messaging in this week's Monday podcast. When you get it right, it accelerates all of your marketing... but when you get it...
Do you have a clear Unique Selling Point for your MSP, or have you never quite figured out how to differentiate yourself from your...
Perhaps one of the greatest marketing tools that's come out in the last few years is something I don't think you and I have...