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You've probably heard that phrase before. It's confusing for some because most consumer products are sold on the strength of the brand not the people. But in B2B sales it's critical. and today I'll tell you how it should affect 1) your MSP's marketing and 2) your sales.
Also: The theme of next week's MSP Marketing Edge content, and our direct support is closed today for a public holiday.
Paul's 5 min Monday Motivation for 27th May 2024.
I've just published a brand-new book for MSPs all over the world. It's all about making marketing easy for you, and helping you to...
You know what a trojan horse is, but did you know you can use them in sales? They are part of what's known as...
You've heard of kaizen, right? The Japanese concept of continuous improvement. Probably something you do with your delivery... but what about constantly improving your...