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You've probably heard that phrase before. It's confusing for some because most consumer products are sold on the strength of the brand not the people. But in B2B sales it's critical. and today I'll tell you how it should affect 1) your MSP's marketing and 2) your sales.
Also: The theme of next week's MSP Marketing Edge content, and our direct support is closed today for a public holiday.
Paul's 5 min Monday Motivation for 27th May 2024.
The dust has settled from our huge product release a week ago. Thank you for so much useful feedback and praise. For the next...
You know what a trojan horse is, but did you know you can use them in sales? They are part of what's known as...