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You've probably heard that phrase before. It's confusing for some because most consumer products are sold on the strength of the brand not the people. But in B2B sales it's critical. and today I'll tell you how it should affect 1) your MSP's marketing and 2) your sales.
Also: The theme of next week's MSP Marketing Edge content, and our direct support is closed today for a public holiday.
Paul's 5 min Monday Motivation for 27th May 2024.
The more you understand about someone's true desires and motivations, the easier it is to sell to them. There's a very simple five word...
Tell me, do you have a roadmap for developing and growing your MSP? Or do you just zig and zag your way round problems...
To have the best possible life, there are five things you need in it... but they must be in balance with each other. Let...