Hosted By
Now and again members ask me what metrics they should be focused on and the answer is definitely not vanity metrics such as the number of likes you have.
Instead the two that matter the most are MQLs and SQLs. These stand for Marketing Qualified Leads and Sales Qualified Leads.
I explain what they are and why they're so important in today's Monday Motivation.
Paul's 5 min Monday Motivation for 11th May 2026
Your ICP is your Ideal Client Profile and it describes the kind of clients that you would adore to attract to your MSP. Trouble...
It's really easy to get caught up in the wrong metrics in marketing. Particularly when you put a lot of work into something like...
Following on from last week's podcast about signing new clients up to a three year agreement, I'm today asking if you charge an on...