These are the metrics that matter: MQLs and SQLs

Episode 108 May 11, 2026 00:07:27
These are the metrics that matter: MQLs and SQLs
Paul Green's 5 min Monday Motivation
These are the metrics that matter: MQLs and SQLs

May 11 2026 | 00:07:27

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Hosted By

Paul Green

Show Notes

Now and again members ask me what metrics they should be focused on and the answer is definitely not vanity metrics such as the number of likes you have.

Instead the two that matter the most are MQLs and SQLs. These stand for Marketing Qualified Leads and Sales Qualified Leads.

I explain what they are and why they're so important in today's Monday Motivation.

Paul's 5 min Monday Motivation for 11th May 2026

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