Have you heard of the concept of Minimal Viable Product? It's where a SaaS company launches the first iteration of their software just to get it out there and get people using it.
The idea is that it's better to ship something than delay it for another year and make it "perfect" (not that software is ever really finished, is it?).
I believe you should take this approach to all your MSP's projects, especially marketing ones. Perfect is an unachievable goal... where as "getting it done" both achieves big things and makes you feel good.
Let's explore this in today's Monday Motivation.
Paul's 5 min Monday Motivation for 31st August 2026
I'm going to let you into a MASSIVE secret of mine today... years ago, I got really, really good at remembering people's first names...
Almost every single business owner hates complaints. And that's because the business is a reflection of us. It's our baby. It's our personal identity....
So you did a great job for a delighted client and you want to ask them for social proof - a testimonial or a...